Kelly Franchetti

VP Global Patient Insights & Engagement

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A prolific author, presenter, lecturer, and thought leader in the realm of patient recruitment and retention, Kelly Franchetti leads Mapi’s Patient Insight and Engagement team and brings extensive experience in partnering with patient advocacy, and clinical research with a specialty in Rare Disease programs.

She is a leading developer of Patient Engagement solutions in the world of both clinical research and in therapeutic practice.

Ms. Franchetti has two decades of direct patient experience, gained in both hospital and industry settings, including CROs, healthcare technology, patient research, and hands-on patient care across multiple therapeutic areas.

Ms. Franchetti was an active critical care Registered Nurse for over 18 years and an experienced caregiver for children with rare disease for over 20 years. This experience translates into a keen understanding of how patients think regarding their treatment, giving her a singular perspective regarding the best way to approach patients and Health Care Practitioners. She maintains her nursing status at Temple Hospital to continue to grow her knowledge base regarding patient care.

In conjunction with her nursing career, Ms. Franchetti founded the New Jersey State Coalition of Safe Kids Worldwide, where she worked directly with both local and national legislators and regulators to change laws to enhance safety for children throughout the state and North America.

Ms. Franchetti has been involved in the development and moderation of advisory boards as well as patient, HCP, and KOL forums. She also has experience collaborating with Patient and Clinical Advocacy groups. Her experience allows her to provide significant insights into how patients regard their treatment options and how to best approach patient recruitment and retention strategies.

Franchetti currently sits on Mapi’s Patient Initiative Committee along with the industry’s foremost leaders on Patient Centered Medical Affairs, Patient Centered Outcomes, and Research Experts from the Mapi Trust.